McGrath
McGrath is a diversified business-to-business rental service that provides high-quality products and services through its five distinct divisions: Portable Storage, TRS-RenTelco, KitchensToGo, Enviroplex, and Mobile Modular. Mobile Modular is the flagship brand that launched the company and specializes in turnkey modular building solutions. Recently, they have expanded their offerings to include customized buildings, disaster relief solutions, and solar-powered electric vehicle charging stations.
corporate promotion
corporate website redesign
by mobile modular
objective
Refresh the corporate website to better support two key audiences: investors and potential hires. The goal was to clearly communicate the company’s performance and vision, while also showcasing culture and career opportunities in a way that felt cohesive and on-brand.
challenges
The biggest challenge was balancing priorities across HR, Investor Relations, and the Executive team. Each group had different goals and messaging needs, so it required thoughtful collaboration and compromise to create a site that worked for everyone without feeling fragmented.
presentation deck
corporate promotion
corporate culture
hallway
banners
objective
Design a series of hanging banners that celebrate and highlight each division while reinforcing the overall brand.
challenges
Creating a visual system that felt cohesive across all five divisions — while still allowing each one to have its own identity and voice. The message needed to resonate broadly without losing what made each team distinct.
core values ecards
corporate culture
wellness challenges
corporate culture
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marketing campaign
modular ev
charging station
by mobile modular
objective
Design a flyer announcing the launch of a new mobile EV charging station that clearly communicates its purpose and value.
challenges
Balancing technical, feature-heavy copy with compelling photography — ensuring the flyer felt informative without becoming dense, and visually engaging without sacrificing clarity.
infographic
modular ev charging station
tradeshow backdrop
modular ev charging station
marketing campaign
disaster relief solutions
by mobile modular
objective
Create a series of promotional materials highlighting our disaster relief solutions and their real-world impact.
challenges
With the increasing frequency of natural disasters, demand for McGrath Mobile Modular’s Disaster Relief Solutions continues to grow. While developing content for a disaster relief tradeshow, the challenge was to communicate urgency and capability—showcasing how our solutions can be deployed quickly and help communities return to normal as efficiently as possible, without feeling exploitative or overly dramatic.
facebook video post
disaster relief solutions
print ad
disaster relief solutions
custom modular solutions
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digital ads
custom modular solutions
brochure
custom modular solutions
marketing campaign
government solutions
by mobile modular
objective
Design a cohesive suite of tradeshow materials — including a backdrop, promotional video, and email campaign — to support our presence at an industry event.
challenges
Applying the newly refreshed brand consistently across multiple marketing channels for a company experiencing rapid growth and increased public visibility. The work needed to feel unified, confident, and scalable while reinforcing the evolving brand identity..
tradeshow backdrop
government solutions
government solutions
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