hello everybody!
I’m Belinda, a senior brand designer who likes untangling complicated ideas and turning them into something clear, compelling, and genuinely enjoyable to experience. For more than a decade, I’ve helped brands take shape across a wide range of industries — building visual systems that work everywhere they need to, from screens and campaigns to presentations, products, print, and physical spaces. I’m drawn to projects where clarity really matters — the kind where thoughtful design can make unfamiliar information feel approachable, bring a little order to creative chaos, and help a growing brand stay recognizably itself. I do my best work alongside cross-functional teams, connecting the big idea to the many details that make it real. Away from the screen, I make fine art and handcrafted pieces. It’s my excuse to experiment with materials, follow an idea without a brief looking over my shoulder, and let things get a little messy. That freedom often sends me back to my design work with a fresh perspective. I’m based in the San Francisco Bay Area and open to remote senior brand and visual design roles — especially with thoughtful teams building something useful, meaningful, and worth caring about.
resume
skills
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Brand Identity & Visual Systems
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Art Direction
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Brand Guidelines & Governance
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Visual Storytelling
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Campaign Concepting
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Web & Digital Design
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Human-Centered Design
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Creative Operations
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Cross-Functional Collaboration
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Design QA & Production
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Mentoring & Creative Feedback
tools
Design
Adobe Photoshop, Illustrator, InDesign, Acrobat, After Effects, Firefly, Figma
Collaboration & Operations
Wrike, SharePoint, DAM platforms, Microsoft 365, Keynote
AI-Assisted Workflows
Adobe Creative Cloud AI, ChatGPT, Microsoft Copilot, ElevenLabs, ON1
education
The Art Institute of California
— San Francisco
Bachelor of Science in Graphic Design
California State University
— East Bay
Bachelor of Art in Studio Arts
summary
Senior brand, visual, and graphic designer with 10+ years of experience leading brand systems, digital experiences, integrated campaigns, and creative operations. Combines strategic thinking, hands-on craft, and cross-functional leadership to translate business goals into practical design solutions and consistent execution across channels.
experience
McGrath RentCorp, Livermore, CA
Graphic Designer II (Lead Designer) | June 2021 to present
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Lead brand and marketing design across web, recruitment, sales, internal communications, and customer-facing campaigns.
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Led visual direction for the corporate website redesign, shaping brand standards, user experience, and scalable design patterns with executive, brand, HR, investor relations, IT, and agency partners.
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Built and now lead the company’s digital asset management program, including vendor selection, implementation, onboarding, governance, and adoption.
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Guide creative priorities, manage production partners, and mentor junior designers to maintain quality and consistency across channels.
Proteus Digital Health, Redwood City, CA
Senior Visual Designer | February 2019 to January 2020
Graphic Designer | July 2017 to February 2019
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Led the visual brand across patient and provider products, marketing, packaging, campaigns, and events, contributing to a 200% increase in patient app engagement.
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Translated complex concepts into clear, accessible communications for consumer, professional, and business audiences.
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Partnered with product and UX teams to create scalable visual systems and UI assets that improved usability and brand continuity.
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Expanded brand guidelines across product, web, email, presentations, print, packaging, and experiential environments.
Robert Half, San Ramon, CA
Graphic Designer | August 2014 to November 2016
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Supported the North American rollout of a corporate rebrand, systematically redesigning integrated print and digital marketing materials across seven specialized staffing divisions.
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Served as lead designer for international markets during my final year, extending and localizing the refreshed brand across France, the UK, Germany, Brazil, Spain, Australia, and the UAE.
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Mentored three junior designers through creative reviews and hands-on feedback, strengthening design quality and adherence to brand standards.
Definition Fitness, Hayward, CA
Art Director | January 2014 to April 2015
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Created the visual identity and editorial design system for a digital fitness publication.
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Art directed a distributed design team and increased readership by 25% through targeted social campaigns and audience-development initiatives.
Belinda Jansen Designs, Hayward, CA
Independent Brand Designer | June 2011 to June 2021
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Created brand identities and visual systems for consumer products, wellness practices, technology companies, and professional services businesses.
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Led projects from concept through production across responsive websites, campaigns, brand guidelines, templates, and reusable design assets.
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Partnered directly with clients and collaborators to turn business goals into cohesive, practical brand experiences.
